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Promoting gender diversity in the workplace is still a big issue today. Many companies say they have a “gender equality program,” and you’d be amazed to find out how little money some organizations put behind it, if any at all. That is why the role of the CEO in gender equality programs is crucial to success. 

Here is why executive buy-in is critical for the success of diversity and equality initiatives. Watch this video to get the numbers as well as insights as to how you can make these initiatives in your organization more successful.


Empty Promises

A plan with no financial or executive backing is just empty words. Appearing to do the right thing and paying lip service to feminism might look good for the sake of marketing (if your customers don’t do any research), but you don’t actually reap any of the benefits of diversity in the workplace. 

Yes, there are many advantages to having a diverse workforce. Basically, you want a team that reflects your customer base. A business that hires and promotes people of different race, gender, and background sees an improvement in the bottom line.

Promoting gender diversity in the workplace isn’t just the right thing to do—it’s the profitable thing to do. 

Buying Bagels Isn’t a Women’s Program

As a leader, you owe it to your stockholders to implement a diversity initiative in the workplace. If you want it to succeed, you have to carefully consider the role of the CEO in gender equality programs.

The CEO needs to make gender diversity a part of the company mission statement and back that up with money and executive support. Make your position clear, and keep an open door policy to get regular feedback from your team on how things are going. If you hire a consultant, pay her. Free bagels won’t cut it. And if you think I am making this up all I am going to say it happens within Fortune 100 companies more often than you think.

Promoting Gender Diversity In The Workplace

The CEO Action For Diversity initiative is a group that’s committed to advancing equality and inclusion in the workplace. Find out more about them at The hundreds of executives who signed this commitment know how important the role of the CEO in gender equality programs is to creating actual change.

If your CEO is not on this list, ping me and I’ll send you the Insights Paper to share so you can make a case for equality. 

Let’s Grow,



Beate Chelette is the Founder of The Women’s Code and serves as the Programming Chair for the National Association of Women Business Owners (NAWBO-LA). Once $135,000 in debt and a single mother, she successfully sold her business to Bill Gates in a multi-million dollar deal.

Beate’s supports Business Owners and organizations who want to reach them two-fold. As The Growth Architect she creates training, outreach and sponsorship programs through customized Entrepreneur skills training following the 5 Star Success Blueprint that shows step-by-step how to grow, build and scale businesses.

In addition Beate provides leadership development programs for organizations that want to implement the ROI of Balanced Leadership through The Women’s Code, her signature system that educates leaders and helps companies achieve gender equality. The Women’s Code creates and implements programs that improve organizational culture, foster productive work environments and help companies improve their people ROI.

Beate is a respected speaker and mentor and is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

If you’d like to book Beate as a speaker on Leadership or Entrepreneurship for your next event please connect here.

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