About

About Beate: Founder of The Women’s Code

Hello, I’m Beate Chelette. My journey from being a broke single mom buried in $135,000 of debt to selling my business to Bill Gates for millions underscores the power of strategy, belief, and resilience. I am passionate about women’s leadership development, providing visionary women with practical strategies, blueprints, and tools to enhance their leadership skills and amplify their impact. Leveraging my decades of experience as a female leader, I offer shortcuts to success, simplifying complex processes into repeatable steps to help you turn your talent into a thriving business and seize career opportunities.

To me, success is more than just strategy and money—it’s about aligning spirituality with strategic success. My mission is driven by the impact I can make by helping others achieve theirs. I work with clients and groups to integrate purpose with action, ensuring that your work is both fulfilling and impactful. My approach consolidates knowledge into a cohesive system with practical shortcuts, guiding you through turning talent into business, growing authority with the Signature Growth System, and scaling with the Optimal Alignment process.

Having recently become a grandparent to my precious granddaughter Kayliana, my values have evolved even more. This new chapter in my life emphasizes the importance of living a mission-driven life, making time for what truly matters, and understanding our purpose on a deep spiritual level. It’s about ensuring we have enough “here” moments so that when we get “there,” we haven’t sacrificed our health, relationships, or careers.

As the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome,” my work is a roadmap for women striving for health, success, and a fulfilling career. Recognized as “One of 50 Must-Follow Women Entrepreneurs” by HuffPost and one of the “Top 100 Global Thought Leaders” by PeopleHum, I am committed to inspiring women globally.

Today, I continue to empower women by sharing my story of resilience and helping them navigate their path to personal and professional success. I believe every woman can rewrite her story, just as I rewrote mine.

“Make sure you collect “here” moments so that get “there” with your life intact.


Beate Chelette

The Aptitude Test

Back in Germany, during a career counseling session, I took an aptitude test that was as lengthly as it was thorough. Among the 16 pages of questions were these:

  • Are you afraid of heights?
  • Do you enjoy being outside?
  • Do you mind carrying things?

When I answered “yes” to all three, my career results were: “Based on your unique skills and talents, an excellent career choice for you would be… a roofer!”

That’s when it dawned on me: just because a test says you’re meant for something doesn’t mean it’s your calling. A few years later, while working as a photographer’s assistant, I had to organize a helicopter to fly an Audi Quattro onto the top of a Swiss mountain. I found out I wasn’t afraid of heights, I actually enjoyed being outside, and yes, I had no problem with a little schlepping—though I must admit, the helicopter made it a bit easier! Turns out, the aptitude test was a bit off, but hey, it gave me a good laugh and a story to tell.

It has always been baffling to me that everyone talks about how much more successful businesses are with 50/50 men/women, but no one ever explains why. I think this is critical for everyone to understand so they know what they get when putting a woman vs. a man in a leadership position.

Kari R.

Golden, CO

Equality, Diversity, and Inclusion: A Business Imperative

My key message on equality, diversity, and inclusion is straightforward. First, men and women are different, and The Women’s Code focuses on achieving equivalence rather than treating them the same. For example, assertiveness in men is often seen as a leadership trait, while women exhibiting the same behavior might be labeled as bossy. This highlights why applying identical attributes can lead to unconscious or conscious bias.

Consider the Pentagon report that noted women on specialized operations faced more injuries than men due to physical differences. If a 220-pound man can carry a 100-pound bag, it doesn’t mean a 130-pound woman should be expected to do the same. True equality comes from understanding these differences and focusing on what’s equivalent rather than identical.

Moreover, the evidence is clear and non-political: diverse teams significantly outperform those that lack diversity. This is not about ideology; it’s about smart business. Extensive research shows that diverse teams drive better innovation, problem-solving, and overall performance. Supporting diversity is a strategic advantage backed by numbers, demonstrating that when we embrace different perspectives and experiences, we achieve superior outcomes.

AFTER THE SALE….

After closing the multi-million-dollar deal, I joined Corbis, a privately held company by Bill Gates, as part of the leadership team overseeing the global entertainment division. This role deepened my understanding of the unique challenges faced by today’s corporate leaders, particularly women in leadership. Training companies for growth and evolution remains a core part of my mission.

If you’re interested in how I can support your organization, click here to learn more. My passion is helping creative businesses move beyond outdated aptitude tests and uncover their SUPER SKILLS to turn them into winning advantages. Let me share my hard-won strategies to propel you and your business into a thriving future.

My dedication to personal leadership development and unlocking organizational potential is evident in my work with companies such as Merck, WBENC, The Leadership Investment, and ACG’s Women In Finance. I’ve had the privilege of collaborating with elite organizations including Chevron, Elle Magazine, Wrangler, Levi’s, Homeboy Industries, BMW, and Mercedes Benz, as well as high-net-worth investment groups like Long Angle and the Entrepreneur Organization. I’m excited to share my insights and strategies to help you and your organization succeed.

Want To Know More About Beate?

  • Podcast Host of the Business Growth Architect Show
  • One of 50 Must-Follow Women Entrepreneurs – HuffPost
  • Board of Directors for Women in Technology Hollywood (WiTH)
  • Programming Chair for NAWBO-LA (National Association of Women Business Owners)
  • Certified Practitioner of Myers-Brigg Type Indicator Assessment Tool
  • PI Certified
  • Faculty for Wizard Academy, CreativeLive, California Realtors Association, Bookbon, California Association of Realtors
  • Certified Women Owned WBEC, certified Small Business WOSB and SBE
  • Avid skiier and hiker
  • Mother, wife, grandmother, daughter and sister

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