About Beate: The Growth Architect & Founder of The Women’s Code

Beate Chelette is the Growth Architect and founder of The Women’s Code, a professional development company specialized in guiding organizations to an enhanced ROI through Balanced Leadership. Beate has been named one of ‘50 Must-Follow Woman Entrepreneurs’ by HuffPost.

A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate supports organizations by developing and providing training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity and employee engagement.

Recent clients include Chevron, Merck, the Women’s Legislative Caucus of California, Cal State University Dominguez Hills), the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Award Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career”.

“There are a million ways to be successful and you only need to find one – yours.”

Beate Chelette

A few years later when I worked as a photographer’s assistant I found myself watching a helicopter transporting the sweepstakes prize (an Audi Quattro), to the top of a Glacier in Switzerland and I thought to myself:

  • I was not afraid of heights.
  • I do enjoy being outside.
  • And I was definitely schlepping.

That’s when I realized that most of us don’t fit the regular mold. To achieve our goals and find happiness and fulfillment each of us must map out our own path to success.

My career began with an aptitude test.

In my native Germany, during a (very serious) career counseling session, I took an aptitude test which asked me sixteen pages of questions. Among them were these three:

  1. Are you afraid of heights?
  2. Do you enjoy being outside?
  3. Do you mind carrying things?

When I said “yes” to all three, my career results came in: “Based on your unique skills and talents, an excellent natural career choice for you would be… a roofer!”

It has always been baffling to me that everyone talks about how much more successful businesses are with 50/50 men/women, but no one ever explains why. I think this is critical for everyone to understand so they know what they get when putting a woman vs. a man in a leadership position.

Kari Reigner

Golden, CO

My key message when it comes to equality, diversity and inclusion is twofold. First, men and women are not the same and The Women’s Code does not focus on the treating them the same. Rather we seek the equivalent. Here is a common example why we can’t use the same attributes without evoking unconscious or conscious bias: If a man is assertive, then the same behavior for women might be considered bossy.

Then there was the report from the Pentagon that women on highly specialized ops caused problems because they are not as strong as men and are injured more often. If a 220-pound man can carry a 100-pound bag do you believe that a 130 pound woman lifts the equivalent when she carries a 100 bound bag? Again, the comparison between man and woman is not the same, it’s to find what’s the equivalent. That’s when we become equal.

Secondly, The Women’s Code has identified the number one overlooked reason why equality programs don’t take off: women’s leadership attributes remain largely undefined in comparison to male leadership attributes. Because, as I shared in my first point, when we measure women by a men’s standards it can’t work for either, man or woman. That is where we have to start.


After the multi-million-dollar deal closed, I was asked to join the leadership at Corbis, a privately held company by Bill Gates. Overseeing the entire global entertainment division gave me a profound appreciation for the unique challenges today’s corporate leaders, and women in leadership positions face. Offering training to companies seeking growth and evolution will always be a big part of what I do. If you’d like to see how I can support your organization, click here and find out what I do for your organization. It’s my passion to help creative businesses overcome the mistaken aptitude tests others want to force on you… I want to uncover your SUPER SKILLS that you possess and turn them into your winning advantage. Let me share my hard-won secrets and strategies with you to catapult you into the business and life you love! Go here to find out more about how you and your organization can benefit from my programs and course.

Helping individuals and organizations to succeed at all levels is my passion. Whether I’m speaking about leadership for an organization like Merck and Co. Inc, WBENC, The Leadership Investment, or for ACG’s Women In Finance, where we discuss The Women’s Code: The ROI of Leadership Balance, my passion is for personal leadership development, accelerating growth and unlocking a business’ potential. Over a span of 30 years, I’ve had the pleasure to work with elite organizations, including Chevron, Merck, Elle Magazine, Wrangler, Levi’s, Homeboy, BMW, Glidden Paint, Coldwell Banker, and Mercedes Benz. What I’m most excited about is sharing the information with you.

Want To Know More About Beate?

  • One of 50 Must-Follow Women Entrepreneurs – HuffPost
  • 2018 Programming Chair for NAWBO-LA (National Association of Women Business Owners)
  • Built and sold a creative business to Bill Gates
  • Certified Practitioner of Myers-Brigg Type Indicator Assessment Tool
  • Trainer for the Wizard Academy, CreativeLive, California Realtors Association WomanUp! Academy, Ingomu and Cal State Dominguez Hills
  • Certified Women Owned WBEC and certified Small Business WOSB and SBE





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