Join Here: Learn the Four Essential Elements to Finding Your Super Skill, Create a Value Proposition and Pitch Anything to Anyone with Growth Architect Beate Chelette. Launching June 2019


About Beate: The Growth Architect & Founder of The Women’s Code

Beate Chelette is the Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business, and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity and employee engagement.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

She is the author of the Award Winning #1 International Bestseller Happy Woman Happy World, #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”


“There are a million ways to be successful and you only need to find one – yours.”

Beate Chelette

My career began with an aptitude test? In my native Germany, during a (very serious) career counseling session, I took such an aptitude test which asked me six pages of questions. Among them were these three:

1. Are you afraid of heights?
2. Do you enjoy being outside?
3. Do you mind carrying things?

When I said “yes” to all three, my career results came in: “Based on your unique skills and talents an excellent natural career choice for you would be… a roofer!” A few years later when I worked as a photographer assistant I found myself watching a helicopter transporting the sweepstakes price (an Audi Quattro) to the top of a Glacier in Switzerland and I thought to myself:

  1. I was not afraid of heights.
  2. I do enjoy being outside.
  3. And I was definitely schlepping.

That’s when I realized that most of us don’t fit the regular mold. Women can get what we want, but we have to find our own way.

It has always been baffling to me that everyone talks about how much more successful businesses are with 50/50 men/women but no one ever explains why. I think this is critical for everyone to understand so they know what they get when putting a woman vs. a man in a leadership position.

Kari Reigner

Golden, CO

My key message when it comes to equality, diversity and inclusion is two fold. First, men and women are not the same and The Women’s Code does not focus on the same. Rather we seek the equivalent. Here is a common example why we can’t use the same attributes without evoking unconscious or conscious bias: If a man is assertive the same behavior for women might be considered bossy.

Then there was the report from the Pentagon that women on highly specialized ops caused problems because they are not as strong as men and are injured more often. If a 220 pound man can carry a 100 pound bag do you believe that a 130 pound woman lifts the equivalent when she carry’s a 100 bound bag? Again, the comparison between man and woman is not the same, it’s to find what’s the equivalent. That’s when we become equal.

Secondly, The Women’s Code has identified the number one overlooked reason why equality programs don’t take off: women’s leadership attributes remain largely undefined in comparison to male leadership attributes. Because see my first point, when we measure women by a mens standards it can’t work for either, man or woman. That is where we have to start.


After the multi-million dollar deal closed, I was asked to join the leadership at Corbis, a privately held company by Bill Gates. Overseeing the entire global entertainment division gave me a profound appreciation for the unique challenges today’s corporate leaders, and women in leadership positions face. Offering training to companies seeking growth and evolution will always be a big part of what I do. If you’d like to see how I can support your organization, click here and find out what I do for your organization. It’s my passion to help creative businesses overcome the mistaken aptitude tests others want to force on you… I want to uncover your SUPER SKILLS that you possess and turn them into your winning advantage. Let me share my hard-won secrets and strategies with you to catapult you into the business and life you love! Go here to find out more about how you and your organization benefit from my programs and course. Helping individuals and organizations to succeed at all levels is my passion. Whether I’m speaking about leadership for an organization like Merck and Co. Inc, WBENC, The Leadership Investment, or for ACG’s Women In Finance, where we discuss The Women’s Code: The ROI of Leadership Balance my passion is for personal leadership development, accelerating growth and unlocking a business’ potential. Over a span of 30 years, I’ve had the pleasure to work with elite organizations, names like Elle Magazine, Corbis, Wrangler, Levi’s, Homeboy, BMW, Glidden Paint, Coldwell Banker, and Mercedes Benz. What I’m most excited about is sharing the information.


I love to see women win. When we discover our Super Skill, gain confidence and hold our own with the boys like it’s nothing — this is very exciting! And I will always have a soft spot for my single moms, often treated as social outcasts who are fighting like lionesses in a world that still offers very little support for them. Remember, I used to be one: single mom, entrepreneur, and immigrant who knew nothing of the world, or America. I know how to fight for my dream and I love supporting other women’s dreams. Every time I get thank you notes like these: I’m reminded why I didn’t take my millions, and go sit on a beach drinking cocktails with umbrellas somewhere in the sun! This is what I came to do. If it’s all said and done and my tombstone says: “She was instrumental to defining women leadership” I will be content to have done my part. If you are a woman and reading this. Just remember, what you want in this life, it’s yours to claim. I’ll show you how. If you are an organization and reading this. Let’s explore how this can support your organizations goals. Talking is good.

More About Beate

  • One of 50 Must-Follow Women Entrepreneurs in 2017 -Huffington Post
  • Mother
  • Loves skiing, hiking, and being on the beach
  • Built and sold a creative business to Bill Gates
  • Certified Practitioner of Myers-Brigg Type Indicator Assessment Tool
  • Alumni and Faculty of the Wizard Academy
  • Faculty of CreativeLive





Pin It on Pinterest

Share This