Trouble doesn’t usually knock politely asking if this is a good time. Like a firestorm it appears—burns everything in its path on whether you were ready for it or not. Your fire might be an unexpected job change, slow sales, personal challenges, or global uncertainty, tariffs and other things you have no influence over. Whatever the form your fire has taken, when things feel unstable, our first instinct is often to do more: if only we can cold call, improve the outreach, try everything, say yes to anything that brings us money, hustle, work more–it will turn.
But here’s the truth that took me years (and a few crises) to learn:
In times of trouble, it’s not about doing more. It’s about going deeper and finding clarity.
Why We Scatter When We’re Stressed
Your brain is wired for survival, not success. In moments of uncertainty, it looks for exits, distractions, and backup plans. You start asking:
- Should I pivot?
- Should I launch something new?
- Maybe I need a completely different niche?
And just like that, your energy is spread thin across ten different ideas—none of them gaining traction.The dreaded rabbit hole, here we go.
But here’s the thing: While distraction feels productive, it’s really Focus that is productive.
And they are definitely not the same.
Tough Times Are a Mirror
Tough times don’t just test you—they reveal you.
They show you where you’ve been unclear, inconsistent, or misaligned. That’s the gift buried in the mess: a chance to sharpen your clarity.
The most resilient people and businesses don’t try to become everything to everyone when things get hard.
They get laser clear on:
- Who they are
- What they do best
- Who they’re here to serve
- And how they solve real problems for real people
Double Down, Don’t Spiral Out
Doubling down on focus doesn’t mean you ignore reality. It means you own your lane. You recommit to your core strengths. You prune what’s not essential.
Because clarity = momentum.
And momentum is how you move through the hard stuff—not just survive it.
So… What Should You Focus On?
If you’re feeling scattered, stuck, or unsure, ask yourself:
- What am I uniquely positioned to offer right now?
- What does my audience need most from me today?
- What’s the one message, service, or solution I can lead with confidently?
That’s your starting point. That’s where the gold is. Everything else? Noise.
Ready to Get Focused (for real)?
If you’re done spinning your wheels and ready to align your talents with a business model that actually fits, let’s talk.
💡 Book your Uncovery Session and let’s uncover the focused, profitable path that’s already within you — even if things feel messy right now:
👉 https://uncoverysession.com
Remember: The storm may rage outside, but your power lies in what you choose to focus on.
Let’s grow,
Beate