by Beate Chelette | Nov 7, 2020 | Marketing, Social Networking
So you’ve honed in on your market space and positioning and now you’re ready for more – for bigger and better. But how? How do you broaden out to new potential clients and share your expertise with the world? You need to be become an authority figure – a known expert...
by BalanceGirl | Aug 2, 2020 | Business, Growth Architecture, Innovations, Marketing
In the current age, video social media websites are becoming some of the most influential platforms for any aspiring business owners. It’s no secret that more and more businesses are hopping on the Youtube trend and for good reason. In this video, I talk with...
by BalanceGirl | Aug 2, 2020 | Business, Innovations, Marketing, Money and Finance
To keep afloat and thrive during these changing times, you need to shift your focus. Or in other words, YOU NEED A PIVOT. I’m sure you’ve heard this word perhaps a dozen times or more but do we really understand why we need to pivot business strategies? Everything...
by BalanceGirl | Jan 31, 2019 | Building a Community, Business, Innovations, Marketing, Money and Finance, Social Networking, Women and Success, Women In Business
Let me ask you this… Whom do you support as an organization by giving them your buying power? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of...
by Beate Chelette | May 28, 2014 | Marketing, Social Networking, Women and Success
The well-known evangelists of our internet world keep preaching a simple formula: Design your brand Identify your message Get your message out Amplify your message As business professionals, we follow this call to action religiously. We write and share articles or...
by Beate Chelette | Mar 12, 2013 | Business, Career/Success, Marketing
It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick–a catchy, provocative headline. The majority of readers...
