So you’ve honed in on your market space and positioning and now you’re ready for more – for bigger and better. But how? How do you broaden out to new potential clients and share your expertise with the world?
You need to be become an authority figure – a known expert in your niche or category. It’s called an Authority Platform and it’s going to get you the publicity and media exposure you need to scale your business.
Don’t believe the self-doubt that says you’re not an expert yet and therefore not an authority – and don’t wait until your retired to write your manifesto. It has to be a part of your media strategy now. Start building your authority on the way up.
So, here’s my advice: Find your unique message and then amplify it as widely and loudly as possible. Write the book now. Get active on LinkedIn and Social Media. Start posting videos on YouTube and TikTok. Stop neglecting your media strategy. If you aren’t telling your story now, you are losing out on potential growth.
Ignore the voices that say to put yourself out there is greedy or vain. It’s not about money or attention. It’s about impact. How many people can you serve? How many lives can you make better? Because as entrepreneurs we’re here to solve problems. This is what helps you get the win.
Learn more by watching this video where I discuss authority building with Jim Fitzpatrick, during his show, The Atlanta Small Business Show.
So, what’s your message? Comment below and start building your authority today!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here.