Marketing Doesn’t Work

Marketing Doesn’t Work

It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick–a catchy, provocative headline. The majority of readers...
Change or Move On?

Change or Move On?

When To Stay Put, Change, Or Move On Your business will tell you which is right for you. By Beate Chelette More than three months after Hurricane Sandy hit the northeast, entire neighborhoods are still struggling to overcome the devastation. Homes remain under rubble,...

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