Marketing Doesn’t Work

Marketing Doesn’t Work

It’s not true, of course. But to attract new clients and customers, you need more than a catchy headline. By Beate Chelette Admit it, this headline got your attention. It uses a well-known marketing trick–a catchy, provocative headline. The majority of readers...
Change or Move On?

Change or Move On?

When To Stay Put, Change, Or Move On Your business will tell you which is right for you. By Beate Chelette More than three months after Hurricane Sandy hit the northeast, entire neighborhoods are still struggling to overcome the devastation. Homes remain under rubble,...
The New Alpha Female

The New Alpha Female

Her true power comes from unexpected places. By Beate Chelette What would you guess women said they wanted most in 2013? A recent survey suggests we’re seeing the rise of the alpha woman who chooses to be independent and aggressive when it comes to seeking out and...

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