Sometimes the call shows up quietly — like a whisper you can barely hear. It’s an idea you can’t shake, a vision that pops into your mind at random times, or a dream that keeps resurfacing no matter how many times you push it aside.
Other times, it’s loud. It’s unmistakable. It hits like a lightning bolt — a rush of clarity that makes you stop in your tracks and think, This is what I’m meant to do.
It could be the thought of starting a business. Launching a movement. Stepping into a leadership role you’ve never held before. Writing that book. Building something that will outlast you.
Here’s the secret insight. The moment that call came and you heard it, you’ve already changed. You can’t un-hear it. You can’t un-know it.
What the Call Means
I believe this to be true. If you’ve heard the call, no matter what it said, it’s because what the call says is possible for you.
You wouldn’t be able to imagine it if you weren’t capable of bringing it into reality. The vision was given to you for a reason. It doesn’t mean it will be easy. But it does mean it’s within reach. For you. Nobody else. It’s your call.
The many reiterations of my business that led me to the big decision to found Beateworks the stock photography business weren’t a walk in the park. I didn’t have the answers. I was $135,000 in debt, raising my daughter as a single mom, and trying to figure out how to keep the lights on. But I had the call — the vision of creating something that merged my creativity with my business skills. I didn’t have a clear path, but I knew if I kept saying yes, I’d eventually figure it out. I believed that I was meant for something greater.
18 months after the worst moment of my life, everything was crashing and all I could do was to hold on by my finger nails. And then it turned out that this business was sold to Bill Gates in a multimillion-dollar deal. Not because I had a perfect plan from the start — but because I kept answering the call, one step at a time.
The Fear That Always Follows
Hearing the call is the exciting part. Answering it? Say hello to your fear.
The moment you start moving toward it, your brain starts serving up every reason to stop:
- What if I fail?
- I’m not ready
- I feel like an imposter
- I can’t afford it
These fears aren’t proof that you shouldn’t move forward. In fact, it’s the opposite. Fear is a signal that you’re standing at the edge of your comfort zone — and everything you want is just beyond it.
Is your fear your bodyguard that keeps you from your potential? It shows up any time you’re about to step into a bigger version of yourself. Your fear will never go away. You just get more comfortable feeling it.
The Choice Is Always Yours
No one else can answer the call for you. A mentor can guide you. A partner can support you. Friends can cheer you on. But ultimately, it’s your choice to take that call and say, Yes, I’m doing this.
There is no perfect timing. No magical set of circumstances where you’ll suddenly feel 100% ready. There is only the moment you decide that the cost of not answering the call is greater than the risk of saying yes.
The Quiet Ache of Ignoring It
If you choose to ignore the call, it doesn’t vanish. It lingers. The voice starts screaming. Things start to fall apart. You may lose that job or an opportunity. Possibly a health scare, something that is trying to get your attention. You may or may not have to hit rock bottom for the message to sink in. You are destined for more.
You’ll see other people doing what you know you’re capable of, and it will sting. You’ll feel a constant tug that says, That should be me.
And while you might find ways to distract yourself, that inner voice will not go away.
The call waits. And when you’re ready, it will be right there, as loud or as soft as it needs to be, reminding you of what’s possible.
The Call Isn’t Just for You
Here’s the part many people miss: your call isn’t just about you. It’s about the people you’re meant to serve. The lives you’re meant to impact. The change you’re meant to create.
When you answer, you’re not just building something for yourself — you’re building something for them. And there are people right now waiting for what only you can offer.
How to Step Into It Without Burning Out
Hearing the call is one thing. Pursuing it sustainably is another. I’ve seen too many entrepreneurs jump into their calling only to burn out because they’re operating without alignment. They try to force their vision into a business model that doesn’t fit them, and soon the excitement turns into exhaustion.
That’s why alignment matters so much. When your strategy and purpose are connected, you work with flow instead of force. You stop spinning in circles and start seeing real momentum.
My Invitation to You
If you’ve heard the call for a bigger business, a more aligned way of working, or a deeper impact in the world, I want to help you answer it.
In my masterclass, Business Reset: From Burnout to Blueprint, I’ll help you:
- Strip away the noise that’s keeping you stuck.
- Reconnect your strategy to your purpose.
- Create a growth blueprint that’s sustainable and worthy of you.
📅 Two time options — pick the one that works for you.
👉 Save Your Spot Now
If you’ve heard it, it’s because you can do it. The only question is — will you answer?
Let’s grow,
Beate