Blog – Category Business
Are You Tired of Discussing Equality, too?
When women experience inequality we get frustrated, even outright angry. If our desires and voices are ignored, we may lash out and create a scene. And when given an opportunity to fix what we see is wrong with the world, we implement new ideas and hope they stick. I...
Is Your Mind Spamming You? Are You The Victim Of Spam? How To Stop Spamming
Warning! You could be suffering from a serious condition called SPAM thinking. Spam thoughts are the ones that creep in once you've finally mustered up the courage to talk to the girl, or set up an overdue wage meeting with your boss, or decide to start your own...
Improve Your Confidence in Three Small Steps
In my last article I wrote about the five reasons I often encounter when my clients dig deep into what is holding them back from achieving their goals. We refer to this as lack of confidence in our own abilities and fear of success. The reasons as to why we feel that...
How To Build Your Tribe
It is not easy to be liked in a big way online. Building a following, a community, can be more accurately compared to an extreme marathon versus a quick sprint to the finish line. This is because there is no end to community building; it is a continual effort. Seth...
Authority Builds Your Personal Value Proposition
I’ve written about the importance of your personal value proposition before. In short, it goes like this: Due to the onslaught of 24/7 information that your potential clients have to navigate, you MUST stand out. Not just as a business but also as an individual. You...
How to Build Your Authority Platform
It's getting harder and harder to stand out from the crowd. If you own a business, you have a website, a Facebook page, and perhaps a blog. I'd bet your competitors have the same. And anyone who wants to get ahead in their career has a LinkedIn profile. At a time when...
How To Talk About Yourself Without Being an Egomaniac
Newsflash! It’s imperative that you stop talking about yourself so much immediately. Why? Because there is a way to refer to yourself without rubbing off the “I” of your keyboard. One of the biggest mistakes in selling yourself and your services is by using “I” or...
2% Women CEO’s — Is This The Most We Can Handle?
Gender equality. Oh boy, it sure gets people going. Have women already made enough progress? Is it enough that women hold 2% of board and CEO positions, or should we keep pushing forward until we get to 50%? And why are we only focusing on women, shouldn’t we focus on...
Why Most Women Don’t Make It To C-Level
I am happy to report a successful launch of my corporate initiative, How Acting Like a Girl is Good for Business: 7 Profit Secrets of Gender-Diverse Corporations! Meaningful conversations have already started with CEO’s, C-Level Executives, and HR departments who are...
The Deal Has Gone Bad — Now What?
The vendor was disastrous. Deadlines missed, calls not returned, work incomplete, programming sloppy, and worst of all—he didn’t even bother to watch the screen-casts I recorded of the problems he needed to fix! I discovered how lackadaisical his approach was during a...
How to raise women’s paychecks…
Dear Brilliant Woman, There’s a shocking new study on women and money, in the workplace: According to AAUW, women will get paid equally as the men (who do the same jobs as you)… (are you sitting down?) …in just another 124 years. That’s right women, we’re “just”...
The Alpha Male is Dead, Long Live the New Masculine Man
Last week I wrote an article that went viral about why feminine attributes are good for business. This week we take a look at how the role of the masculine man is changing. And yes, this is a business topic, albeit an unusual one. As the founder of The Women’s Code...
Why Acting Like a Girl is Good for Business
Strong and successful alpha (masculine) women are on the rise in the business world, along with feminine men. I love that we get to pick the persona that fits us best but role reversals are also a source of confusion. Let's be clear—this has nothing to do with sexual...
Using your Personal Value Proposition To Become Liked and Respected
She’s driving you crazy. You know exactly whom I mean. When the boss is around she’s sweet, soft, and says all the right things. The boss is enamored with her because she is smart and an asset to the team. The only problem is that nobody else likes her. She’s a raging...
How to Grab Hot Jobs and Advance at Lighting Speed
It’s so blatantly obvious. The new guy is trying to grab all the hot jobs—those jobs that get the most exposure and have the highest dollar value—even though he isn’t a very good project manager. He’s a number cruncher for crying out loud! Why won’t he let the team...
Stop Blending In – How To Create your Personal Value Proposition
The single biggest mistake that most people and most businesses make is that they don't know what makes them special. To be noticed you want to identify why you or your business are not like the others. If you don't, you may as well be wearing an invisibility cloak....
This One Thing Will Drive Customers Away — Guaranteed
If you've been following my posts, you know your business needs social proof. This is how buyers can verify your credibility through accolades on your website and tantalizing descriptions of your brilliance on places like Yelp, Facebook, Amazon, and TripAdvisor. But...
The Women’s Code on Masculine Women—Are You One?
We used to believe masculine women were butch, a little bit scary, wore pant suits and comfortable shoes—they were easy to spot. That surely has changed. I am a masculine alpha woman. I wear high heels, frills, skirts, and like it if my man orders dinner for me. Yet...