It’s getting harder and harder to stand out from the crowd. If you own a business, you have a website, a Facebook page, and perhaps a blog. I’d bet your competitors have the same. And anyone who wants to get ahead in their career has a LinkedIn profile. At a time when individuality is a commodity, isn’t it funny how we are all doing pretty much the same things?
You’re going to have to crank up the dial if you want to be noticed.
Consumers are making their purchasing decisions based on more than a pretty website. And your boss won’t promote you just because you have an impressive resume. You can no longer rely on your talent alone. Every dollar spent is a hopeful exchange for a certain kind of experience—the emotions invoked by you, by your brand.
You’re selling so much more than just your product or service. You are selling yourself. Your image. Your reputation.
You can watch the live broadcast FOR FREE at CreativeLive. Please RSVP at the link below to register and reserve your place.
Everybody needs a personal brand. Your brand is that “something” that sets you apart and makes you or your business the right choice. But there’s no point having a great brand if nobody knows about it. You need to market it effectively so that YOU are the one people think of first. One of the best ways to accomplish this is by becoming a respected authority in your industry. Yes, I want you to become a guru.
So how do you make that happen? You become known for giving out compelling, useful, and complimentary advice that helps your colleagues and your target customers achieve their goals.
It is your responsibility to know how to reach clients and build lasting, deep relationships. Tell your story and make a compelling case to your peers and clients for why you and your business are the best in class. Nobody else is going to do it for you.
If you’re not sure how to get started, you’re in luck! I am teaching my second online CreativeLive course later this month: Building Your Authority Platform. I’ll be broadcasting live on April 20-22 from 9 a.m. to 4 p.m. (PST). Some of the areas I’ll focus on over the three days are how to:
- Use your story to design a strong brand message
- Decide which online tools to include in your platform
- Amplify your blogging and social media strategies
- Use your website to attract the right clients
- Generate leads with white papers
- Get free media and publicity exposure
You can watch the live broadcast FOR FREE at CreativeLive. Please RSVP at the link below to register and reserve your place.
Click to RSVP for: Building Your Authority Platform
Learn how to grow your business and build your reputation — with Beate’s course, Build Your Authority Platform.