Old Habits Never Produce New Results
You are ready to take your business to a new level and finally begin experiencing consistent results from your hard work. Still, for some reason, when it comes time to invest money, you become almost paralyzed to take a step. Why? Well, it has a great deal to do with your brain’s wiring – Your subconscious has only one real job: to keep you safe and in your current location.
You know you need to increase your cash flow, but nothing has changed in your income that justifies investing in moving forward. Your brain’s wiring for security is telling you that you have to increase your business before you can make any type of investment. The problem with this is that if you continue to do what you are doing right now, it is impossible to make more money because your business pattern will keep you in your current circumstances.
The level of success you are experiencing right now directly results from your actions and your thoughts. To be successful, the status quo will never work; something must change in how you are operating.
You cannot wait until you have your cash flow where you want it to commit to investing in your business. This means you are going to have to secure funding now. The good news for those needing loans is that money is cheap right now. If you have applied for a PPP loan, or other funding available to you, it is imperative that you do not take this money and use it as a cushion to pay your bills. If you use borrowed money this way, it will vaporize. Any funding you secure must be invested in activities that will create money in the future.
You have to invest your money before seeing results because the results occur due to your investments.
Invest Your Money for Growth
Once funding is secured, the only investment you should make is to develop your sales process and strategy. Without a process map for where your clients are, where they are going, and a clear vision for where you want to take your business, it is impossible to know how much future money you will need to invest or where it needs to go. Begin by bringing someone on board that can help you execute the tasks you need to make money – sales appointments in your calendar, lead generation, sales funnels, landing pages, freebies – anything you can do right now that will get clients in the door.
This is far and away the most important way to begin investing in growing your business. When you start investing in these types of activities, then opportunities will bring you more jobs, and more jobs mean more money.
Prepare to Uplevel
Your goal is to take your business to the next level and continue leveling up. If you are waiting for your sales to increase before you take a step, you will still be waiting in this same place a year from now or three years from now. Nothing can change unless you change.
The change required of you right now is to find the courage to understand that you cannot build, grow, and scale a business unless you take risks calculated on where you want to go. To do this, you have to be clear on where you want to take your business.
If you are unsure where you want to go, I have a Super Simple Goal Setting Tool for you to drill down and fine-tune your focus on who you are and where you want to go. Once you own your vision, it is much easier to gain results because all that is left is to map out your strategy.
At the Growth Architect, my goal is to help you find your vision and to build a plan to achieve your income goals. If you want to learn more about finding the courage to make changes and successfully invest in your business, then watch my video, and contact me when you are ready to create your growth strategy!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!