Beate Chelette in Starting to Know Podcast

In this episode with Ishu Singh, Beate shared how leadership skills can help you bring more impact to your business. Listen to the episode here.

You are probably very concerned about your business right now and wonder if and how you can make a recovery when Covid-19 blows over.

This is my 7thdisaster and what I learned is that you must remain focused and work on things you usually do not have time to do. One of which is – get your customer profiles, your Avatars figured out.

One of the big problems in finding new clients is the lack of clarity of whom to pursue. Would you like to find a way to make this easier and more successful? Watch this video below.
Often, we struggle finding a way to secure a steady supply of new customers to increase the size of our business. It is important to replace those that we lose and while retaining a maximum amount of our current client base as possible. It is always critical to bring on new clients.

The easiest way to find new customers is to know EXACTLY what makes them your best customer. One of the most effective ways to do this is to build a ‘customer avatar’. Customer avatars are created with a detailed list of their attributes to comprise a very specific profile that describes your best client in abstract. Identifying other companies and/or individuals with some of the same attitudes—therefore making them great potential clients—is the smart way to target your sales and marketing efforts. This is where you will get the most return on your investment of time and budget.

The really good news is that I’ve built a FREE training on this – for you– called the Airtight Avatar. Watch the video and, if this is coming at a good time sign-up using the link I provide. In less than an hour you’ll be ready with your own customer avatar, allowing you to sift through the ocean of prospects to find those great new customers who will help you build your business!

The goal is when we go back online – you will be ready with your ideal client list you want to approach.

Let’s grow,


Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business, and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity, employee engagement and corporate growth.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

To book Beate to speak or train please connect here.

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