When Nike supported Kaepernik, many thought it was a ballsy move. I think it was a diversion from the real issue that plagued the company — that is, the gender discrimination lawsuit lurking in the background. Yes, gender discrimination. At Nike.
Why Are Women Treated Differently?
It once again raises the eternal question: Why are women treated differently, even at some of the largest and supposedly best corporations in the world?
Learn more about this by watching my video below and tell me why you think women are treated differently even at some of the largest and supposedly best corporations in the world.
The Back Story
Way before Nike chose Kaepernick as the face for their campaign this year, they were hit with a federal lawsuit by multiple former employees. This gender discrimination Nike lawsuit was aimed at 12 of the 13 members of the Nike board of directors. This is huge. And, it is why more companies should keep one eye on the situation.
Nike’s stockholders are rightfully concerned about the rampant sexual harassment and gender discrimination that’s been going on for over 20 years within the company. Former employees are now seeking a total of ten million dollars from the board of directors and another ten million dollars from the former Nike brand president, Trevor Edwards. With this being a federal lawsuit, it is guaranteed to get even uglier.
What We Can Do About This
With lawsuits like this, why are women treated differently than men in this day and age? You don’t need to be a feminist to see that the times have finally caught up with American businesses, and discrimination isn’t tolerated anymore.
Nike may be trying to divert our attention away from this gender issue with their Kaepernick campaign, but we shouldn’t let them.
This gender discrimination Nike lawsuit is a perfect example that females are still being discriminated on the basis of their sex and gender.
However, it is also the perfect opportunity to send a message to the company and to all other businesses in the Western world that we won’t stand for this.
Are you also wondering why are women treated differently at every intersection? Please join the fight for equal rights.
Beate Chelette is the Founder of The Women’s Code and serves as the Programming Chair for the National Association of Women Business Owners (NAWBO-LA). Once $135,000 in debt and a single mother, she successfully sold her business to Bill Gates in a multi-million dollar deal.
Beate’s supports Business Owners and organizations who want to reach them two-fold. As The Growth Architect she creates training, outreach and sponsorship programs through customized Entrepreneur skills training following the 5 Star Success Blueprint that shows step-by-step how to grow, build and scale businesses.
In addition Beate provides leadership development programs for organizations that want to implement the ROI of Balanced Leadership through The Women’s Code, her signature system that educates leaders and helps companies achieve gender equality. The Women’s Code creates and implements programs that improve organizational culture, foster productive work environments and help companies improve their people ROI.
Beate is a respected speaker and mentor and is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
If you’d like to book Beate as a speaker on Leadership or Entrepreneurship for your next event please connect here.