102 million viewers watched the Superbowl. They may have been cheering for the team from Kansas City or the team from San Francisco. They may not have really cared but just wanted to see the commercials. They may have watched it or it may have been background for food, drinks and fun and good company.
And they may have liked the half time show or hated it. After the event, I think there was more talk about the half time show than the game itself. Why?
You can watch this video to understand not only why the Superbowl half time show was –yet again—perceived so differently by one set of viewers than the other. How can the same thing create such diverse opinions? My view, as you will see, is that this is a ‘no brainer’. It all relates to the empowerment of women.
The performers were empowered women. But, more than that, OLDER empowered women. More than that, OLDER empowered women who are MOTHERS. One is, actually, a SINGLE MOTHER. Talk about a bunch of ‘triggers’ for opinions–WOW, these are attributes that set people off. My personal view…. YAY for them.
Yours? Hmmm. Depends on how you feel about those attributes. Depends on YOU and your attitudes. And I’d like to hear what you think; how you felt about J. Lo and Shakira and that show. Love it? Hate it? Was it political? Was it not? Please watch the video and share your comments. I’m eager to hear them.
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business, and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity, employee engagement and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here.