Blog – Category Business
How to Grab Hot Jobs and Advance at Lighting Speed
It’s so blatantly obvious. The new guy is trying to grab all the hot jobs—those jobs that get the most exposure and have the highest dollar value—even though he isn’t a very good project manager. He’s a number cruncher for crying out loud! Why won’t he let the team...
Stop Blending In – How To Create your Personal Value Proposition
The single biggest mistake that most people and most businesses make is that they don't know what makes them special. To be noticed you want to identify why you or your business are not like the others. If you don't, you may as well be wearing an invisibility cloak....
This One Thing Will Drive Customers Away — Guaranteed
If you've been following my posts, you know your business needs social proof. This is how buyers can verify your credibility through accolades on your website and tantalizing descriptions of your brilliance on places like Yelp, Facebook, Amazon, and TripAdvisor. But...
The Women’s Code on Masculine Women—Are You One?
We used to believe masculine women were butch, a little bit scary, wore pant suits and comfortable shoes—they were easy to spot. That surely has changed. I am a masculine alpha woman. I wear high heels, frills, skirts, and like it if my man orders dinner for me. Yet...
Please Change The Subject
Self-discipline is necessary in your online communications. Long emails are easy—the short, effective ones take more effort. Always ask yourself: What do I want to say? Is it clear? Does it need a lot of detail? Am I specifically asking for what I want the recipient...
5 Principles Of The ALS Ice Bucket Challenge That Will Make You More Popular
As the creator of The Women’s Code and an avid user of all things social media, I find it fascinating to watch an idea go viral. As business owners, we want our ideas to go viral, too. Understanding the principles behind a successful campaign can teach us how to apply...
This LinkedIn Feature Can Cost You A Job
Time to reveal a not-so-secret secret that stares us in the face multiple times a day. You may even use this trick yourself, or at least recognize the strategy. After all, you see it on newsstands all the time. Gazing at the magazine selection while you wait for your...
Selfishness Doesn’t Work
There has been a lot of talk going around about the Pendulum that has swung to the other side of business. In other words, over and done are the days of the lone alpha CEO who rules his kingdom for maximum profit. Suddenly, we are talking about teamwork, the greater...
The Bitch-and-Bully-Free Office
Warning! You may find this article offensive and it could strike close to home if you have ever been a victim of workplace bullying. Sadly, office bullies and bitches are commonplace. In an office that employs 50 people, 22 will be bullied and 18 of them eventually...
The New Nerd
Why are there so few women in tech? As someone who’s worked in tech for twenty years it’s always been a mystery. Most men I’ve spoken to don’t think this is much of an issue.After I posted this very question in an anonymous forum the responses received were worse than...
CA Women’s Conference: The BIGGEST collaborative business party for women is in Long Beach May 19th and 20th and here is my private invite for you.
As you may already know, I am a big supporter of the California Women’s Conference and their mission to give women a voice and a platform to share their message. I’d like to invite you to the BIGGEST business party California has ever seen. Join Arianna Huffington,...
Finding The Career That Makes You Happy
Let me start by stating the obvious… If you are unhappy in your job, you are not doing anyone a favor—least of all yourself. Regardless of your excuses and whether or not your boss really is a tyrant, or the commute is too long and stressful, or you don’t like the...
Top 10 Characteristics of an Entrepreneur
For the last six years, much of my day-to-day work has focused on helping entrepreneurs get their ideas out of their heads and onto paper so they can turn those ideas into their dream businesses. I’ve learned quite a few things about the personality traits that we...
Proven Tips, Tools, and Tactics To Conquer The Challenges Of Building your Business
If you have been following me and The Women’s Code, you already know how passionate I am about helping women find balance and success in the business world, especially as entrepreneurs. And, I am big on providing tools to help you along the way. If you are in your...
Cracking The Women’s Code: Beate’s Interview on The Jason Galka Show
Dear Friends, During my last visit in New York I was interviewed by Jason Galka for his television talk show, "The Jason Galka Show." Jason wanted to know how we can achieve your goals, and how we can stop being a victim of our circumstances. This video is thirty...
Men Are Struggling – Women Are Fine!
Buckle up, because I am sharing something that made my blood boil! Christine, one of my team members, sent me a link to this article from the Daily Mail. The male author claims that, according to the Office of National Statistics (ONS) in the UK, 13% of women strongly...
How to Remain Calm Under Pressure
With the upcoming launch of Happy Woman Happy World, the first book of The Women’s Code, my team is on red alert. Aside from all the excitement over the completion of the book, I find myself FREAKING OUT at all the things that are piling up on my to-do list....
How to Build a Business
Many of my private coaching clients are women who want to build a business. But they don’t really know where to start and don’t have a formal education in how to go about setting up their own shop. Let’s go through the steps that are needed to build a successful...