Blog – Category Business
2% Women CEO’s — Is This The Most We Can Handle?
Gender equality. Oh boy, it sure gets people going. Have women already made enough progress? Is it enough that women hold 2% of board and CEO positions, or should we keep pushing forward until we get to 50%? And why are we only focusing on women, shouldn’t we focus on...
Why Most Women Don’t Make It To C-Level
I am happy to report a successful launch of my corporate initiative, How Acting Like a Girl is Good for Business: 7 Profit Secrets of Gender-Diverse Corporations! Meaningful conversations have already started with CEO’s, C-Level Executives, and HR departments who are...
The Deal Has Gone Bad — Now What?
The vendor was disastrous. Deadlines missed, calls not returned, work incomplete, programming sloppy, and worst of all—he didn’t even bother to watch the screen-casts I recorded of the problems he needed to fix! I discovered how lackadaisical his approach was during a...
How to raise women’s paychecks…
Dear Brilliant Woman, There’s a shocking new study on women and money, in the workplace: According to AAUW, women will get paid equally as the men (who do the same jobs as you)… (are you sitting down?) …in just another 124 years. That’s right women, we’re “just”...
The Alpha Male is Dead, Long Live the New Masculine Man
Last week I wrote an article that went viral about why feminine attributes are good for business. This week we take a look at how the role of the masculine man is changing. And yes, this is a business topic, albeit an unusual one. As the founder of The Women’s Code...
Why Acting Like a Girl is Good for Business
Strong and successful alpha (masculine) women are on the rise in the business world, along with feminine men. I love that we get to pick the persona that fits us best but role reversals are also a source of confusion. Let's be clear—this has nothing to do with sexual...
Using your Personal Value Proposition To Become Liked and Respected
She’s driving you crazy. You know exactly whom I mean. When the boss is around she’s sweet, soft, and says all the right things. The boss is enamored with her because she is smart and an asset to the team. The only problem is that nobody else likes her. She’s a raging...
How to Grab Hot Jobs and Advance at Lighting Speed
It’s so blatantly obvious. The new guy is trying to grab all the hot jobs—those jobs that get the most exposure and have the highest dollar value—even though he isn’t a very good project manager. He’s a number cruncher for crying out loud! Why won’t he let the team...
Stop Blending In – How To Create your Personal Value Proposition
The single biggest mistake that most people and most businesses make is that they don't know what makes them special. To be noticed you want to identify why you or your business are not like the others. If you don't, you may as well be wearing an invisibility cloak....
This One Thing Will Drive Customers Away — Guaranteed
If you've been following my posts, you know your business needs social proof. This is how buyers can verify your credibility through accolades on your website and tantalizing descriptions of your brilliance on places like Yelp, Facebook, Amazon, and TripAdvisor. But...
The Women’s Code on Masculine Women—Are You One?
We used to believe masculine women were butch, a little bit scary, wore pant suits and comfortable shoes—they were easy to spot. That surely has changed. I am a masculine alpha woman. I wear high heels, frills, skirts, and like it if my man orders dinner for me. Yet...
Please Change The Subject
Self-discipline is necessary in your online communications. Long emails are easy—the short, effective ones take more effort. Always ask yourself: What do I want to say? Is it clear? Does it need a lot of detail? Am I specifically asking for what I want the recipient...
5 Principles Of The ALS Ice Bucket Challenge That Will Make You More Popular
As the creator of The Women’s Code and an avid user of all things social media, I find it fascinating to watch an idea go viral. As business owners, we want our ideas to go viral, too. Understanding the principles behind a successful campaign can teach us how to apply...
This LinkedIn Feature Can Cost You A Job
Time to reveal a not-so-secret secret that stares us in the face multiple times a day. You may even use this trick yourself, or at least recognize the strategy. After all, you see it on newsstands all the time. Gazing at the magazine selection while you wait for your...
Selfishness Doesn’t Work
There has been a lot of talk going around about the Pendulum that has swung to the other side of business. In other words, over and done are the days of the lone alpha CEO who rules his kingdom for maximum profit. Suddenly, we are talking about teamwork, the greater...
The Bitch-and-Bully-Free Office
Warning! You may find this article offensive and it could strike close to home if you have ever been a victim of workplace bullying. Sadly, office bullies and bitches are commonplace. In an office that employs 50 people, 22 will be bullied and 18 of them eventually...
The New Nerd
Why are there so few women in tech? As someone who’s worked in tech for twenty years it’s always been a mystery. Most men I’ve spoken to don’t think this is much of an issue.After I posted this very question in an anonymous forum the responses received were worse than...
CA Women’s Conference: The BIGGEST collaborative business party for women is in Long Beach May 19th and 20th and here is my private invite for you.
As you may already know, I am a big supporter of the California Women’s Conference and their mission to give women a voice and a platform to share their message. I’d like to invite you to the BIGGEST business party California has ever seen. Join Arianna Huffington,...
