If you want to become an expert in your industry, stand out from everyone else, and make people notice you, then it’s time to learn how to build your authority. The truth is, growing your business is about more than just being seen; it’s about knowing how to build your authority to attract the right kind of prospects to your business, keep people in your pipeline, nurture them, and turn them into clients. That’s what we call authority platform building, and it is what you must learn to do to build your client attraction system.
You Know Your Why – Now What?
Authority and impact are intricately connected, and the clients I work with all have a deep desire to help others. Each of them started their company because they figured out something that allows others to live more prosperous, healthier, or more successful lives. Their purpose is wrapped in impact, which is a great goal and motivation for doing what they do. The one thing they all have in common is that they come with a ton of passion and are ready to leave their mark on the world – but they can’t figure out how to stand out in an ocean of other people.
Stand Out From The Ever-Growing Competition
If you have encountered this challenge of standing out, then you know exactly what I am talking about. It is hardly a new problem, but some variables have entered the mix that have made it even more difficult. Because the economy is not growing and layoffs have revved back up, there is an influx of new freelancers and entrepreneurs who have decided to chase their dreams. They have thrown their hat into the ring, and more providers are fighting for a shrinking piece of the pie. So, more than ever, it is absolutely critical that you establish yourself as the crystal clear authority in your industry in no uncertain terms. I have concrete steps you need to take to accomplish this goal, and I will teach each of them to you in my next Masterclass.
Build Your Client Attraction System
Setting yourself apart from the crowd and getting noticed is only useful if you figure out how to use this piece effectively. You must have a system in place with strategies to build your client attraction system. Without this system, you can be the authority all day long, but you will never build your clients and make money. If your goal is to find prosperity, have freedom, and impact others, this will be impossible if you cannot attract clients – you will remain the best-kept secret. If this resonates with you, and you feel like you have the pieces, but they are not connected, then my Masterclass will teach you how to figure out what parts are missing and help you fill those critical gaps.
Turn Up The Heat
I have never worked with anyone who came to me and said they aspire to be mediocre – that never happens! Everyone I work with comes to me and asks me to help them turn up the heat. They know what they want, are fantastic at what they do, and came to slay the dragon – they just need help putting all the pieces together. That is what we do. We help people turn up the heat, stand out, and make the impact you came here to make by creating the authority that only you have.
At the Growth Architect, my goal is to help people turn up the heat, stand out, and make the impact you came here to make by creating an authority that only you have. If you want to learn more about building authority, showcasing why you are the right person for the job, and building your client attraction system, then join my next Masterclass on this very topic.
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!