Beate Chelette in Starting to Know Podcast

In this episode with Ishu Singh, Beate shared how leadership skills can help you bring more impact to your business. Listen to the episode here.

Another podcast interview and another pointed comment. My male host, Pablo, asked if men need to be worried when they hear the future is female. Well, of course NOT! What’s important to understand is the difference between the lip service and what is actually happening when it comes to women’s advancement.

The Reality

  • THE NUMBERS ARE NOT GOOD. No matter how many times you hear about female advancement on the news or read about it, the numbers are NOT changing. There are a few companies that are making inroads when it comes to gender pay parity and equality at their workplaces (Salesforce being one of them, and they glow in the spotlight). The top workplaces for women and working mothers to be employed are also widely documented. And that’s it. That’s the summation of the progress we have made.
  • MEN CONTINUE TO PUSH BACK ON WOMEN’S DEMANDS. Women are called unreasonable, dumber (because our brains are smaller), inferior, not committed, distracting, and not as qualified. All this backlash over women asking for something that is pretty rudimentary. Women don’t want to be punished for being mothers. We do want equal treatment that addresses women’s issues. Not the issues of men—that’s a different set of issues. As a result, not much is happening. We are spinning in circles.
  • WOMEN FAIL TO COLLABORATE WITH EACH OTHER. This means that we are not well organized to ask for what we need. Infighting amongst women—accentuated by She Tyrants and Queen Bees—is alive and well. Just because you know one woman who has figured it out doesn’t move the needle. Young women think older women (like me) are feminists, and while they often don’t know what that term means they are adamantly against it. After all, it’s we who have these issues, not them. Give it time, I say. It’s easy to overlook the issues when you haven’t yet experienced the glass ceiling, or discrimination against mothers, or the horrible guilt you feel when you have to juggle both your sick child and your job.
  • ORGANIZATIONS ARE FOCUSED ON OPERATIONS AND PROFITS. A company will make changes when it is mandated (i.e. forced). Despite the hundreds of thousands of dollars forked out to pay damages and fines for sexual harassment charges (including one case where the company was ordered to pay a 1.6 million dollar settlement because the company knew but didn’t do anything about it), many companies believe a two-hour online harassment training will do the trick. Wait, you think that a $3000 program will do a good enough job over two hours delivered every two years for you to limit your exposure to these massive settlements? Think again. Organizations also don’t seem to understand how to find and hire women. That’s why I wrote an article about it.
  • ON THE POLITICAL FRONT, WE STILL HAVE MEN WHO ARE DECIDING WHAT WOMEN SHOULD DO. What our health programs and care programs should look like, what we should be covered for, and what we can do with our bodies. How a man can say that a woman’s visit to her OB/GYN is “extra care” and not the standard care, or that birth control can’t be covered, is so caveman that it leaves me speechless every single time. Women need to be in charge of deciding what care we need. We keep rehashing the exact same issues again and again. There is so much time wasted that I’d like to fire them all for failing.

The Future is Female

The future is female because we are at a point in history where the question women have is simple: “Can you see who I am?” 

Why do we have to beg for things that we shouldn’t have to ask for, like equality in every area of our lives and the right to make our own decisions?

The future is female because men built the systems and the systems are failing women. Women are now ready to step up because our trust has been eroded.

While we’ve been pro men all along because we love our men, we have now run out of patience. No more waiting.

The future is female because men make the majority of decisions in a system that works for them, and that has no allocated room for women. Why do we feel bad for being a woman?

See us for who we are. Women are not men. I repeat, women are not men. We do not need the same things as men. We want something equivalent that works for us. It has to be created now.

The future is female because women are so fed up that we’re exploding. If we see one more image of a roomful of men deciding on healthcare for women, we will explode.

If we see one more comment on locker room banter… If we hear one more excuse for why something can’t be done because it would be an unfair advantage for women, like time off to give birth and care for a newborn… If we hear one more time that because we took a year off our entire education is worthless… ENOUGH!

The future is female because most male decision makers have failed to understand that there is a difference between men and women.

They don’t understand that just because we want equality, we don’t want to be treated like men. We want to be treated like women. And just saying that is setting off men crying unfair. At the same time, men are upset that women are asking for what men have! Wait, which one is it going to be?

Because of snail-like pace that systems are moving in, women have no choice but to step up. And when women organize it is an earth-shattering event. If you still don’t hear us, we’ll do it again and again until we have it figured out.

The answer—and I have been standing on my soapbox shouting it out loudly—is very simple. Let men be men and let women be women. Give each what each needs, as long as it is the equivalent. THAT’S BALANCE. That’s what we should aim for.

If you like to listen to the podcast interview in Pablo’s segment of the Small Business War Stories – check it out in the link below. Here we talked about community, supporting one another, the realities of starting a business, and much more.

Listen to the Podcast Interview Here


At her lowest point, Beate Chelette was $135,000 in debt, a single mother, and forced to leave her home. Only 18 months later, she sold her image licensing business to Bill Gates in a multimillion dollar deal. Chelette is a nationally known ‘gender decoder’ who has appeared in over 60 radio shows, respected speaker, career coach, consummate creative entrepreneur, and author of Happy Woman Happy World. Beate is also the founder of The Women’s Code, a unique guide to women leadership and personal and career success that offers a new code of conduct for today’s business, private, and digital worlds. Determined to build a community of women supporting each other, she took her life-changing formula documented it all in a book Brian Tracy calls “an amazing handbook for every woman who wants health, happiness, love and success!”

Through her corporate initiative “Why Acting Like a Girl Is Good For Business” she helps companies with gender diversification training, and to develop and retain women.

If you’d like to book Beate as a speaker on New Leadership Balance or Creative Entrepreneurship for your next event please connect with me.

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